Flagship Project · In Development

JOY Sokoloff
Dual Diagnosis
Treatment Center

The first dual-diagnosis center on the US–Mexico border. Built to treat addiction and mental illness together — in the region that has never had access to integrated care.

$3.1M
Total project cost
11,250 m²
Facility size
3
Construction phases
Rancho Dos Palmas, TijuanaPhase 1 underway
Named for Kiril SokoloffFounding donor
First of its kind on the borderDual diagnosis · Integrated care
Why this center

Addiction and mental illness almost never travel alone.

More than half of people with a substance use disorder also have a co-occurring mental health condition — depression, anxiety, PTSD, bipolar disorder. Treating one without the other leads to relapse.

The border region has the highest rates of untreated co-occurring disorders in North America — and almost no integrated treatment infrastructure. The JOY Sokoloff Center is being built to close that gap.

50%+
of people with addiction also have a co-occurring mental health condition
$3.1M
needed to complete all 3 phases of the JOY Sokoloff Center
0
integrated dual-diagnosis centers currently on the US–Mexico border
Construction phases

Three phases. One center.

Each phase expands clinical capacity, residential capacity, and community reach — building toward a fully integrated dual-diagnosis treatment center.

Phase 1 · Current

Foundation & Core Structure

Site preparation, foundation, and construction of the primary treatment building. Clinical intake, assessment rooms, and initial residential capacity for the first cohort.

In progress
Phase 2 · Upcoming

Residential & Therapy Wings

Expanded residential capacity, dedicated therapy suites, family visitation spaces, and specialized dual-diagnosis programming infrastructure.

Phase 3 · Future

Community & Training Center

Professional training facilities for specialists, community outreach offices, and long-term aftercare and reintegration infrastructure.

What dual diagnosis means

Treating both. At the same time.

Traditional treatment separates addiction from mental health. The results are poor. The JOY Sokoloff Center is designed to treat both simultaneously with a single integrated team.

This is what the clinical literature has been recommending for 30 years. The border region is finally getting it.

Psychiatry + addiction medicine

Both specialties working together in the same facility with shared patient records and coordinated treatment plans.

Medication management

Integrated pharmaceutical oversight for both mental health and substance use — avoiding dangerous interactions and optimizing outcomes.

Trauma-informed care

The majority of people with co-occurring disorders have experienced significant trauma. The center's clinical model addresses this directly.

Bilingual programming

All clinical programming available in English and Spanish. Culture and language are built into the model — not added as an afterthought.

"The border has always been a place where two worlds meet. We are building the care infrastructure that both worlds deserve."

Alexandra Rubio Barroso · Givinghood
Support the center

Help us build it.

Every donation moves Phase 1 forward. The center will serve individuals who cannot access care anywhere else — on either side of the border.

Reach us directly at weallmatter@givinghood.org to discuss major gifts, naming opportunities, or corporate partnerships.

Get in touch

Questions about the project, donations, or partnerships.

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